IT Training - Big Data Program in Kuala Lumpur

What makes big data so important?

Consumers live in a digital world of instant expectation. From digital sales transactions to marketing feedback and refinement, everything in today’s cloud-based business world moves fast. All these rapid transactions produce and compile data at an equally speedy rate. Putting this information to good use in real-time often means the difference between capitalizing on information for a 360 view of the target audience, or losing customers to competitors who do.

The possibilities (and potential pitfalls) of managing and utilizing data operations are endless. Here are a few of the most important ways big data can transform an organization:

Business intelligence

• Coined to describe the ingestion, analysis, and application of big data for the benefit of an organization, business intelligence is a critical weapon in the fight for the modern market. By charting and predicting activity and challenge points, business intelligence puts an organization’s big data to work on behalf of its product.

Innovation

• By analyzing a periscope-level view of the myriad interactions, patterns, and anomalies taking place within an industry and market, big data is used to drive new, creative products and tools to market.
  
  Imagine “Acme Widget Company” reviews its big data picture and discovers that in warmer weather, Widget B sells at a rate of nearly double Widget A in the Midwest, while sales remain equal on the West Coast and in the South. Acme could develop a marketing tool that pushes social media campaigns that target Midwestern markets with unique advertising highlighting the popularity and instant availability of Widget B. In this way, Acme can put its big data to work with new or customized products and ads that maximize profit potential..

Lowered cost of ownership

• If a penny saved is a penny earned, then big data brings the potential to earn lots of pennies. IT professionals measure operations not by the price tags on equipment, but on a variety of factors, including annual contracts, licensing, and personnel overhead.
  
  The insights unearthed from big data operations can quickly crystalize where resources are being underutilized and what areas need more attention. Together this information empowers managers to keep budgets flexible enough to operate in a modern environment. Visit www.arcnettraining or click http://www.arcnettraining.com/index.php?ws=services&cid=0&sid=13637