Content is information. The sum of :
1. Fresh
2. Readable
3. Relevant
4. Useful information for a reader on your site.
And as
with anything in the digital world, it has to look good too, in an easily
digestible way.
The kind of
content you create depends on your potential customer's needs at different stages in the customer's journey. We can start by creating desired customer to identify what our customer's goals and challenges are in relation to our business. Thus, it is important to make sure that our online content should aim to help them meet their goals, and
overcome their challenges.
Take a look at this recommended content that we can use in our digital platform.
What type of content do you like to use in your digital platform?
Please share with us.
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