ArcNet Training Blog

23 Mar 2021

Can Your Business Survive Without Marketing?

YES YOU CAN! But remember to expect the least impact from it. Investing in a diverse marketing plan will expedite the growth you're looking for. It is understandable that during this period with Coronavirus around the globe, you wanted to minimize your expenditure. Regardless of where you choose to invest, your business will need marketing in order to grow and thrive, both during current events and beyond.

What to Expect Without a Marketing Plan

Without a marketing plan, your company’s growth will slow, and could even stall. There will be very few new customers, and existing customers may not know about new products or upcoming sales, reducing their chances of becoming repeat customers.

Because of this, we recommend that every business has at the minimum a basic marketing plan to help reach new customers and stay connected with existing ones.

Even with the unpredictability of a global and local disruption like the Coronavirus, you can use your marketing strategy as the foundation for all content you need to grow your company.

Know Your Goals

Every marketing plan needs to begin with a goal. From that goal, you can backtrack to discover where to begin. These are the most common goals for businesses:

Increase top-line revenue.
Launch a new product.
Increase lead generation.

You’ll notice that growing social media followers isn’t included. While this is a result of a strong marketing plan, followers don’t necessarily translate into sales, which means we need to focus on revenue-driving areas like the three listed above.

Once you know your goal, it’s time to determine the best type of marketing to help you reach it.

Ways To Do Free Marketing

1. Post (and engage) on social media

Increasing social media engagement and building a community online is a free way to grow your small business while expressing your brand’s personality and building trust with your audience. Create business accounts and participate in the big social media sites—Facebook, Instagram, LinkedIn, Twitter, YouTube, and more. This is something you can do whenever you have a few minutes to spare.

You can:

- Promote your blog posts, which drive traffic to your website.

- Directly dialogue with followers to express your brand voice and garner more engagement.

- Run polls and request feedback.

- Take excerpts from longer forms of content and create quick and informational posts that are easier to digest.

- Whatever your motivation, make sure you are regularly active and proactive on the social media accounts you create. Think consistency, community, collaboration, and commitment.

2. Do some local SEO

The best part about Google’s algorithm is that it is designed to serve up the most accurate, high-quality, and relevant content for any given search query. It does not pay to play, so this levels the playing field and enables small businesses to compete with large competitors for page one real estate.

Local SEO is free, but it can take some time, so start now and keep working; the benefits over time can be huge. Here are some local SEO must-dos:

- Add location-based keywords (think: "Portland bakery") to the titles, headings, and body content of your main website pages.

- Get listed in online directories, making sure your information is identical across platforms.

- Publish pages or blog posts specific to the neighborhoods you serve.

3. Develop an email marketing plan

Email marketing is a great way to get new visitors engaged with your business, as well as maintain relationships with your existing customers. And though email marketing isn't new, it's still one of—if not the—most reliable ways to achieve a strong return on your marketing investment. Here’s how to ensure that:

- Put thought and creativity into your subject lines.

- Make sure every email has an offer that encourages your readers to take the next step.

- Track your performance and run A/B tests to see what copy and offers resonate with your list.

Some more easy email marketing ideas:

- Get new website visitors to sign up for your newsletter by offering a bonus content piece or coupon/discount for subscribing.

- Slowly nurture your subscribers via email until they are ready to become paying customers.

- Start your promotional email campaigns with a free email marketing service like MailChimp.

How Long It Takes to See Results from Marketing

Most marketing, especially blogging and social media will take time to grow. Expect to work on these platforms for at least three to six months before seeing strong sales-based results. With email marketing and paid advertising, results can typically be seen within two to three months in normal times.

While both business and consumers are recovering from the Coronavirus, you may see a longer period from implementing your new marketing plan and sustained growth.

Like with most things in business, though, anything worth it takes time. Remember that you’re building the foundation now for a strong, thriving company in the future. Continue to monitor your company’s marketing over time, and see what is and isn’t working during this time.

Are you ready to boost your business? PM Eryn now!

12 Mar 2020

Features of Microsoft Project

ArcNet Admin 0 Comments

Microsoft Project is very useful for the project manager, it can be employed to track progress, assign tasks and manage resources.
Here are some features of Microsoft Project:

Planning and Scheduling

Microsoft Project can assist us to prioritize the project’s tasks, eliminating unexpected outcomes and focus on addressing the most crucial matters. Besides, project managers can also use it to define the activities involved in the project.

Collaboration

Microsoft Project allows us to share files with other members of your team. This means that all members of the team can get relevant documents easily so they can collaborate more effectively.

Resources Management

Project Manager can track and monitor all available resources with the use of Microsoft Project’s resource management tools. In addition, this project management tool also allows us to assign costs to individual resources.

9 Mar 2020

Advantages of IPv6

ArcNet Admin 0 Comments

IPv6 can be employed to identify devices across the internet so they can be located. Besides, IPv6 is the latest version of the Internet protocol.
Here are some benefits of IPv6:

More Efficient Routing

With IPv6, the size of routing tables can be reduced and makes routing becomes more efficient and hierarchical. Moreover, in IPv6 network, fragmentation is handled by the source of devices instead of a router through using a protocol for discovery of the path's maximum transmission unit (MTU).

Directed Data Flows

IPv6 supports multicast instead of broadcast. Multicast enables bandwidth-intensive packet flows to be sent to multiple destinations simultaneously, saving network bandwidth.

IPSec security also provides authentication, confidentiality, and data integrity is engraved into IPv6.

8 Mar 2020

5 Easy Steps To Create Your Social Media Marketing Plan

ArcNet Admin IT training , IT Training in Kuala Lumpur 0 Comments

This is the summary of everything that you plan to do and hope to achieve on social media platform. Its guide your actions and let you know whether you are going to achieve that.

Our target that every post, like, share or comments should have a purpose. Let's check it out the 5 easy steps that we want to share with you.

The first step to creating a winning strategy is to establish your objectives and goals. Without goals, you have no way to measure success.

Try to create your audience personal. These allow you to think of your potential fans, followers, and customers as real people with real wants and needs. And that will allow you to think more clearly about what to offer them.

Further more, your competitors are already using social media. This is the opportunity for you to learn what they’re already doing.

Always asked yourself a lot of questions. If you’re already using social media tools, you need to take a step back and look at what you’ve already done and accomplished.

As you decide which social channels to use, you will also need to define your strategy for each network. Lists down all the best opportunities by using these social channel.

For more details and clarifications on upcoming training, please do not hesitate to PM or contact us at 03-21711668.

#exceltraining
#ittraining

1 Mar 2020

Benefits of Digital Marketing

ArcNet Admin 2 Comments

What is Digital Marketing?

Digital marketing means the use of channels and methods to achieve better understanding in real-time situations. Digital marketing provides an opportunity for businesses to assess the performance and effectiveness of their marketing campaign. Besides, the techniques of digital marketing can be applied to any kind of industry.

Here are some benefits of digital marketing:

Measurable Results

Digital marketing strategies allow the company to get reliable and solid reports with data that shows how many people checked your posts or email. This allows the company to focus on the areas that give results and cutoff those excess areas.

Reach Bigger Audience

The companies can spread their products or services to a larger and even global audience by adopting digital marketing strategies since the internet can easily access other countries. I contrast, traditional marketing methods such as flyers and billboards only can reach certain geographical areas.

Increased Conversion Rates

The company can increase the conversion rates when the company invests in digital marketing strategies such as conversion rate optimization. This is because of the ability to target more specific leads.

Benefits of Unit Trust

ArcNet Admin 0 Comments

The main advantages of investment into a Unit Trust fund is the reduction in investment risk by way of diversification as well as having approved professional investment managers manage the funds.

Affordability & Diversification - As Unit trusts are a collective investment scheme, the investors can start with an investment amount as low as RM100. In addition, since the investors is investing into a diversified portfolio of investments, rather than an investment portfolio of one or two investments or shares, his risk is better spread out in line with the saying “do not put all your eggs in one basket”

Liquidity - An excellent return on profit, inability to "cash out" or convert back into cash does not necessarily mean a good investment, as liquidity constitutes an additional risk factor for investors. Therefore, most investors prefer their investments to be liquid. That is, the investment can be easily converted back into cash. Unit trusts offer this feature because units can easily be bought or sold. Some funds can even return your investment to cash on the same day.

Reduced costs - If an investor buys a large amount of direct investment, the amount they will be able to invest in each holding may be small. Transaction costs are usually based on the number and size of each transaction, so the total transaction costs will be drawn from a large block of capital (affecting future profits). Pooling of funds with other investors provides the advantage of a large purchase, making the transaction cost an insignificant part of the investment.

Regulated industry - With the introduction of unit trust funds in Malaysia, the regulation comes from various regulatory bodies, in particular the Securities Commission. The entire range of variables related to the unit trust industry is governed by various legislation. The sole purpose of these regulations is to protect the interests of the investing public. Regulations provide investors with the level of comfort that they are investing in a safe investment mechanism.